Should I start Cooper Kupp or Zay Flowers this week? Week 7 Half-PPR (2026)

THE FF CALL

Start Zay Flowers

+8.5 projected edge · Half-PPR

Start Zay Flowers over Cooper Kupp for Week 7 Half-PPR: 13.3 projected points versus 4.8.

Cooper Kupp: 3.9 FP recent scoring average; 10% matchup reduction against KC.
Zay Flowers: 14.0 FP recent scoring average.

Forecast updated Oct 25, 2026, 6:48 AM ET · Half-PPR

FF PICK

Zay Flowers

WR · BALStats & schedule

13.3FF projected

↑ +1.3 vs ESPN

vs CIN

Sun 1:00 PM ET

THE ALTERNATIVE

Cooper Kupp

WR · SEAStats & schedule

4.8FF projected

↓ -0.4 vs ESPN

vs KC

Sun 8:20 PM ET

Why this pick?

Zay Flowers

Fortified13.3

ESPN12.0

Sleeper13.8

FantasyPros—

Zay Flowers faces CIN in Week 7. Recent scoring average: 14.0 fantasy points.

Cooper Kupp

Fortified4.8

ESPN5.2

Sleeper5.6

FantasyPros—

Cooper Kupp faces KC in Week 7. Recent scoring average: 3.9 fantasy points. The position-specific defensive matchup adjusts the forecast down 10%.

Zay Flowers projects for 13.3 points in half-PPR scoring, 8.5 more than Cooper Kupp. This is a projection-based recommendation, not a guarantee. Verify the latest injury report and active status before kickoff.

Updated Oct 25, 2026, 6:48 AM ET. Projections can change before kickoff.

Actuals, projections & playoff outlook

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Scoring & lineup notes

PPR awards one point per reception; half-PPR awards 0.5; standard awards none. Custom league rules can change the result. Confirm active status, kickoff and lineup locks. Projections are estimates; completed-week scores are actuals.